Personal Info
10 years of cumulative experience in marketing research.
Research experience includes consumer behaviour, brand study, customer experience.
Career Highlights
- Founder, Evolve Consulting & Training (Jul 2021 – Present)
- Manager, Research & Segmentation. Hong Leong Bank Berhad (Sept 2019 – Jul 2021)
- Senior Manager. Nielsen Malaysia (Mar 2017 – Aug 2019)
- Assistant Manager, Service. Hitachi Sales Malaysia(Oct 2015 – Feb 2017)
- Senior Client Service Executive. TNS Malaysia (Nov 2014 – Sep 2015)
- Senior Client Service Executive. Nielsen Malaysia (Jul 2013 – Nov 2014)
Notable Projects
- Maximizing Banking Experience Study for Malaysia top 5 bank,2019.
- Malaysia Insurance/Takaful Customer Satisfaction Index 2018.
- Bank-wide Customer Satisfaction Study for Malaysia top 5 bank,2017.
- Brand Health Research for Malaysia largest telco company, 2015.
- Consumer Sentiment Study for Malaysia financial regulator, 2014.
Education Background
- BA (Hons) Business Management, 2011. Help University Malaysia
- HRDF Certified Trainer, 2021