01. Research Objectives
- Understanding the consumer’s usage and attitudes towards Islamic banking
- Mapping the brand dynamic among the key Islamic banking providers
- Identify brand building opportunities and whitespace to drive acceptance and adoption of Islamic Finance among consumers
02. Our Hypothesis
- Islamic banking is well accepted by consumers due to its universal values of profit-sharing and social justice.
- Corporate governance, operational efficiency, heritage and universal values are the key drivers to positive perceptions towards Islamic banking.
- There are different perceptions and acceptance of Islamic Banking across different geographical regions of Malaysia