Personal Info
15 years of cumulative experience in marketing research, venture capital and consulting.
Research experience includes business and consumer research, ranging from commercial/trade research, usage & attitude study, government policy research and competitive intelligence.
Career Highlights
- Founder, Evolve Consulting & Training (Jul 2021 – Present)
- Senior Manager, Research. Pinnacle Analytics Sdn Bhd (March 2020 – Jul 2021)
- Senior Manager. Nielsen Malaysia Sdn Bhd (Oct 2017 – Feb 2020)
- Research Manager. Metrix Research Sdn Bhd (June 2013 – July 2016)
- Consultant. Frost & Sullivan Sdn Bhd (Mar 2010 – Jun 2012)
- Senior Analyst. Boutique venture capital firm. (2008 – 2010)
Notable Projects
- Malaysia Insurance/Takaful Customer Satisfaction Index 2018. Insurance/Takaful Associations of Malaysia in collaboration with Bank Negara Malaysia
- Public Perception on Credit Guarantee Corporation 2018. Corporate Guarantee Corporation Bhd
- Public Opinion on Establishment of Nuclear Power Plant in Malaysia 2015. Malaysia Nuclear Power Plant Council.
- MERS999 Satisfaction and Effectiveness Study, 2014. Ministry of Communication and Multimedia Malaysia.
- Environment Scan on Takaful Awareness of Malaysian Youth, 2014. Malaysian Takaful Association.
Education Background
- BSc (Hons) Biotechnology, 2004. Universiti Malaysia Sabah
- Executive Banker, 2016. Asian Institute of Chartered Banker
- Certified NLP Practitioner, 2020. American Board of NLP
- HRDF Certified Trainer, 2020.