Personal Info
Li Sa has a total market research career of 23 years. She is proficient in both quantitative and qualitative methodology with emphasis quantitative.
Focus area: Government agencies, and local Malaysia MNC particularly in telecommunication & tech services, automotive finance services, healthcare services, property and infrastructure development sectors
Career Highlights
- Client Service Director, Evolve Consulting & Training (October 2022 – Present)
- Client Service Director, Nielsen Malaysia, (later known as NielsenIQ) (2008 – 2022)
- Associate Director, Acorn Malaysia (2003-2008)
- Industry Analyst, Frost & Sullivan (2000-2003)
Notable Projects & Experience
- Lisa has comprehensive experience in research tools across social research, brand and advertising research, segmentation, pricing studies, post launch evaluation, product research and customer experience & satisfaction tracking studies as well as brand architecture development.
Education Background
- Li Sa holds a MSc. majoring in industrial & technology management from the National University of Malaysia (UKM)
- She also holds a BSc. (Chemistry) from similar Institution and her early career was with Novartis and Kodak Malaysia and was an Industry Analyst with a leading pharmaceutical research company for 3 years before easing into consumer research